LOKA: YOUR NEW CHAI RITUAL
COMMERCIAL
APRIL 2025
CO-DIRECTOR AND editor
Born from South Asian roots, shaped with the vision of our partner Pentagram, and engineered with a quiet brilliance that tames the boil-over.
Precision in stainless steel, crafted to honour the past while embracing the present.
It’s not just design.
It’s ritual, reimagined.
Rituals are at the heart of Loka. There to protect the pauses, to make space for stories, to help chai find its rhythm in your home.
Our new Loka brand film is a love letter to that ritual.
Directors: @shahmbles @jashanw
Words: @lagnajita14
Dance Artists & Choreography: @nandidevi @tommykhosla Producer: @amrishasingh__
Director of Photograhy: @harry_grunfeld
Editor: @jashanw
Set Designer & Stylist: @odedrako
Music: @auntie._.flo @sarathykorwar @makemusicclub
Sound design: @_zeeshvn
Founders: @nikhilashah @anishshonpal